I’m Alana, the face, hands, and heart behind Chelsea Chelsea.

If you’re reading this, you’ve probably noticed that we aren’t a faceless big-box retailer. We are a small, passionate Australian business built on a simple obsession: making your home feel like you, without the high-end price tag.

My Philosophy: Created or Curated

I believe that a beautiful home is a mix of personal touches and beautiful objects. That’s why every single item on this store fits into one of two categories:

Created:

These are the pieces I put my soul into. From the custom monopoly-style prints designed to celebrate your memories, to the soy candles that are individually poured using high-quality wax. These items are made to order, just for you.

Curated:

These are the treasures I’ve hunted down. The quirky planters, the lush artificial greenery, and the home accessories. I don’t stock anything I wouldn’t proudly display in my own home. I sift through the noise to bring you only the pieces that spark joy.

There is no warehouse assembly line here—just a studio filled with creativity, plenty of coffee, and a genuine appreciation for every single customer.

The Dream:

Right now, Chelsea Chelsea is an online destination, but the dream is to open the doors to a physical shop—a space where we can meet, chat about design, and where you can see these beautiful decor pieces in person.

Every time you place an order, you aren’t just buying a print or a pot; you are helping to build that dream, brick by brick.

Thank you for stopping by, for supporting small business, and for letting me be a small part of your home.

Alana x
Founder & Owner, Chelsea Chelsea